Google announced today the addition of AdSense Revenue as an experiment objective in Content Experiments. The addition allows AdSense publishers to run A/B tests on Google Analytics Content Experiments Platform that focus specifically on increasing AdSense revenue.
Publishers must link their Google Analytics accounts to AdSense accounts in order to use Content Experiments. Once the accounts are linked and the test is set with AdSense Revenue as the objective, the algorithm will split traffic across the experimental variations “to achieve maximum revenue in the shortest amount of time.”
Google also offers an advanced option to set even traffic distribution across all experiment variations, rather than auto-optimize. This option overrides the programmatic optimization of Google’s multi-armed bandit approach and gives users more control over selecting winning options based on their own objective. This is a similar option to ad rotation in AdWords.