Google+ Adds Content Recommendations For Mobile Websites

google-plus-red-128Website owners with a Google+ page will soon be able to add content recommendations to the user experience on their mobile websites.

Google just announced the new feature today, which blends both Google+ activity (such as +1s and shares) and search authorship to determine the best related content to show to users as they browse mobile website content.

Readers will see recommendations whether they’re signed in to a Google account or not. If they are signed in, though, they’ll see more personalized recommendations that involve content that was +1′s or shared by their people in their Google+ circles.

The feature works for iOS and Android, for the Android browser, Chrome and Safari.

There’s a video on that Google blog post that shows best how it works, but that video is inexplicably not on YouTube and doesn’t appear to be easily embeddable. (Weird. Google always puts its product/feature videos on YouTube.)

You can see it in action now by reading any Forbes.com article on your mobile device; and here’s a screenshot showing the recommendation in action:

google-plus-mobile-content

Here’s how Google explains the feature on the content recommendations developer page:

Recommendations consider Search Authorship, Google+ activity (including +1′s and shares), and content on the visitors’ current page to keep the quality high. In all cases, recommended content is based on the visitors’ current page to keep the quality high. And they only appear when people tap for more, so as not to interrupt their browsing experience.

This feature is being rolled out now. Website owners will be able to access the code to make this happen by visiting their Google+ Page dashboard. The code will be available in the “For Your Site” option under the “More” tab. Website owners also have some configuration options, including the ability to turn recommendations off on specific pages and the ability to remove specific pages from being shown as a recommendation.

Related Topics: Channel: Mobile Marketing | Google | Google: Google+ | Google: Mobile | Social Media Marketing | Top News

Sponsored


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • http://www.facebook.com/pradeepsteve Pradeep Pasupuleti

    Only websites with mobile versions will find this useful!..

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!