Google Adds “Play” To Its Navigation Bar, Pushes New Google Play Content Area

It’s not your imagination. Google’s navigation bar has gained a new “Play” option that, for the first time, has Google promoting its own content offerings: books, music, video and Android applications from recently rebranded Google Play site.

You can see the link below, and the home page has also gained a promotional link about Google Play below the search box:

Previously known as Android Market, Google Play was relaunched earlier this month as a way for Google to sell content to anyone, not just Android owners. Other than Android apps, the Google Play content can be consumed on a variety of devices. Our previous story, Android Market Becomes “Google Play,” Reflects Google’s Multiplatform Content Aims, explains more about this.

Until now, Google’s navigation bar has only been used to help people navigate to Google’s own products and services. While Google Play is a Google service, it’s also unique in that it’s the only Google service that works as an online storefront for the company. Other services like Google Shopping (listed under the “More”) option still tend to point people “out” of Google to make purchases.

Google’s navigation bar was changed in February. One of the changes made then was to drop the “Video” link from the main menu and change it to YouTube. Google Video allows for searching for videos from across the entire web; YouTube is, of course, Google’s own video site. The Video search option remains available under the “More” menu.

Related Articles

Related Topics: Channel: Mobile Marketing | Google: Google Play | Google: User Interface


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Clayton Pritchard

    This is sure to increase sales through Google and probably decrease sales through Amazon. It will allow Google to take more market share for digital media including books where Amazon is king right now.

  • Mosaic Technology

    The addition of the “Play” button to the Google
    navigation toolbar is probably a sign that Google is ready to really launch
    its Play service. It’s interesting to see what Google views as its hottest
    services, based on how they are arranged on the navigation toolbar. It’s hard
    to miss with the “New” button next to it.



    Mosaic Technology

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!