Google AdSense Adds New Half Page Ad Unit Sized 300×600

Google announced the addition of a new ad unit, their largest ad unit to date, sized at 300×600 pixels.

The new ad unit is commonly referred to as a half page unit, which Google is calling “brand friendly” ad units.

Google said this ad size is one of the “top requests from publishers” last year.

Google’s display ad study show that this ad unit is one of the fastest growing sizes by impressions.

When publishers first place these ad units on their sites, you will notice a “large number of text ads in these placements,” Google said. But over time Google will fill those ad spots with “wide range of text and display ad inventory.”

Related Topics: Channel: Other | Google: AdSense | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Pat Grady

    300×600 = big block!

  • daveintheuk

    NEW! From the company that bought you the “too many adverts” penalty.

    A good time for Google to issue CLEAR guidelines on how much adspace is too much.

  • http://www.linkworxseo.com/ Link Worx Seo

    The add space issue and concerns was mostly from how many and where on the page. not so much the size of the ad. So called above the fold and below the fold.

  • http://www.facebook.com/zuuumie Mel McMiller

    This makes perfect sense for a lot of very good reasons too obvious to mention for the good of Advetisers and Audiences.

  • http://www.facebook.com/er.abhilashthakur Abhilash Thakur

    adsense 300*600 rocking for my blog

  • http://adsense100kblueprint.com/ 100kBlueprint

    It will be very interesting to see how the CTR compares against the 160×600 ad block

  • fotovideo-svadba.com

    Google as vegda on top. First money and then easy for the customer

  • http://www.youbihar.com/ Shalu Sharma

    It seems like a good move.

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