Google AdSense Removes Invalid Activity From Reporting

Starting this month, publishers using Google AdSense will no longer see invalid click and impression activity included in their AdSense reporting. This also means earnings deducted from that invalid activity won’t be included in the reports. This change does not impact how earnings are calculated, how publishers get paid, or how Google monitors and filters […]

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Starting this month, publishers using Google AdSense will no longer see invalid click and Google AdSense Logoimpression activity included in their AdSense reporting. This also means earnings deducted from that invalid activity won’t be included in the reports.

This change does not impact how earnings are calculated, how publishers get paid, or how Google monitors and filters invalid activity. It just means reports will only include the activity for which publishers actually earn revenue. Google states,

In most cases, removing the invalid activity from your reports means you can expect to see a slight decrease in clicks and impressions, causing a slight increase in CPC (cost-per-click) and RPM (revenue per thousand impressions).

Essentially, you’ll see a clearer representation of valid activity performance, including click-through rates, without having to deduct the invalid impressions and clicks.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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