Google AdSense Removes Invalid Activity From Reporting

Starting this month, publishers using Google AdSense will no longer see invalid click and Google AdSense Logoimpression activity included in their AdSense reporting. This also means earnings deducted from that invalid activity won’t be included in the reports.

This change does not impact how earnings are calculated, how publishers get paid, or how Google monitors and filters invalid activity. It just means reports will only include the activity for which publishers actually earn revenue. Google states,

In most cases, removing the invalid activity from your reports means you can expect to see a slight decrease in clicks and impressions, causing a slight increase in CPC (cost-per-click) and RPM (revenue per thousand impressions).

Essentially, you’ll see a clearer representation of valid activity performance, including click-through rates, without having to deduct the invalid impressions and clicks.

Related Topics: Channel: Display Advertising | Google: AdSense

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • http://www.facebook.com/gemma.ortiz.92 Gemma Ortiz

    There’s a trade-off between AdSense security and transparency.

  • http://twitter.com/celwell Chris Elwell

    Just another move by Google obscuring what’s really happening. Publishers who have no choice will bitch and moan, but there’s nothing they can do.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!