Google AdSense Removes Invalid Activity From Reporting

Starting this month, publishers using Google AdSense will no longer see invalid click and Google AdSense Logoimpression activity included in their AdSense reporting. This also means earnings deducted from that invalid activity won’t be included in the reports.

This change does not impact how earnings are calculated, how publishers get paid, or how Google monitors and filters invalid activity. It just means reports will only include the activity for which publishers actually earn revenue. Google states,

In most cases, removing the invalid activity from your reports means you can expect to see a slight decrease in clicks and impressions, causing a slight increase in CPC (cost-per-click) and RPM (revenue per thousand impressions).

Essentially, you’ll see a clearer representation of valid activity performance, including click-through rates, without having to deduct the invalid impressions and clicks.

Related Topics: Channel: Display Advertising | Google: AdSense


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter

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  • Gemma Ortiz

    There’s a trade-off between AdSense security and transparency.

  • Chris Elwell

    Just another move by Google obscuring what’s really happening. Publishers who have no choice will bitch and moan, but there’s nothing they can do.

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