Google AdSense Text Ads Get Favicons

Google introduced favicons, the small branding graphics used by website owners, to AdSense text ads today.

In the announcement, Google says, “Our experiments show that adding these favicons to the ads makes advertisers more recognizable to your users, which benefits both you and the advertisers whose ads appear on your sites.”

Favicons in AdSense Ads

The favicons are added automatically to advertisers’ text ads on the Google Display Network — through both standard and remarketing campaigns.

Related Topics: Channel: Display Advertising | Google: AdSense | Google: Display Advertising

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • http://www.stramark.nl/zoekmachine-marketing/ Wouter Blom @stramark

    I cannot find this option jet, do not know if it is already available in europe?

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