Google Algorithm Tweak Targets Pages With Too Many Ads Over Content

google-logoIf you publish web pages that might be considered too heavy with ads “above the fold,” be warned: Google has announced an algorithm update that aims at ad-heavy content.

Google calls it the “page layout algorithm,” and says the change is based on complaints from users that are unhappy with having to scroll to find the actual content on the page and mainly seeing ads, instead.

But as is often the case, Google isn’t providing any specific guidance on how many ads above-the-fold are too many.

On the other hand, they do say that the algorithm change will impact less than one percent of global searches.

We have full coverage of this new Google change on our sister site, Search Engine Land: Pages With Too Many Ads “Above The Fold” Now Penalized By Google’s “Page Layout” Algorithm.

Related Topics: Channel: Search Marketing | Google: SEO | Search Marketing


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!