If you publish web pages that might be considered too heavy with ads “above the fold,” be warned: Google has announced an algorithm update that aims at ad-heavy content.
Google calls it the “page layout algorithm,” and says the change is based on complaints from users that are unhappy with having to scroll to find the actual content on the page and mainly seeing ads, instead.
But as is often the case, Google isn’t providing any specific guidance on how many ads above-the-fold are too many.
On the other hand, they do say that the algorithm change will impact less than one percent of global searches.
We have full coverage of this new Google change on our sister site, Search Engine Land: Pages With Too Many Ads “Above The Fold” Now Penalized By Google’s “Page Layout” Algorithm.