Google Analytics Gets New Profile Filter Fields With Special Focus On Mobile and Social

In response to customer feedback, Google has added more custom filter fields to Google Analytics, giving users more flexibility to modify and limit the traffic data included in profiles.

Of the nineteen new fields, nine are mobile related. Three new fields have been added to help filter social traffic.

Below is the full list of new filter fields available:Google Analytics Profile Filters

Mobile
  • Is a mobile device
  • Is a tablet
  • Mobile brand name
  • Mobile model name
  • Mobile marketing name
  • Mobile pointing method
  • Mobile has QWERTY keyboard?
  • Mobile is NFC supported?
  • Mobile has cellular radio?
  • Mobile has wifi?
Social
  • Social network
  • Social action
  • Social action target
Content & Traffic
  • Hit type: (page, social, transaction, etc.)
  • Internal search term
  • Internal search type
Audience / Users
  • Browser size
  • IP version
E-commerce
  • Local currency code

Related Topics: Channel: Analytics | Google: Analytics

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Pat Grady

    “Mobile is NFC supported?” I smell change in the air…

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!