Google Analytics Adds Content Groupings In Behavior Flow For More Intuitive Visualizations

Google Analtyics Behavior Flow Content Groupings

This week, Google added Content Groupings in the Behavior Flow area of Google Analytics. Behavior Flow provides a visualization of how users navigate through your site and where they dropped off by landing page, source, medium or any other dimension. Now you can see those flows by Content Grouping.

Content Groupings were launched in December to give users a way to group pages or app screens in ways that make sense for the business, such as by department or product category. Now you can use Content Groupings to see Behavior Flows in ways that are uniquely applicable to your web site or app.

There are three ways to set up Content Groupings: modify the tracking code on each page or screen you want to group, use regex or create rules in Analytics. It’s also possible to use any combination of these three methods.

Once they are set up, Content Groupings can be selected as a primary dimension in site content reports. For more details and to watch Google’s introductory video on setting up Content Groupings, read New “Content Grouping” In Google Analytics Lets You Group And Compare Content And Product Type Performance

Related Topics: Analytics | Channel: Analytics

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!