Google Analytics Android App Gets Complete Redesign For Mobile Devices

google-analytics-text-logoGoogle Analytics has released a new version of its Android App with a complete redesign built specifically for phones and tablets.

The announcement says the new app includes visualizations that automatically resize to fit the user’s device screen size and orientation, along with side navigation to access reports quickly.

Other updates include specialized reporting for web and app views, key report metrics summarized in a single Overview screen, and dimension-based drill-down for most reports.

Google Analytics created the new app using Google Tag Manager for Mobile Apps to make the app “highly configurable” with the ability to, “Add new reports, change navigation, and update visualizations all without having to update the app.” According to Google, its Analytics app has been downloaded more than 700,000 times since the app’s original release.

Google Analytics AppMenu_Sept2013   Google Analytics App1_Sept2013

Related Topics: Channel: Analytics | Google: Analytics | Google: Android | Marketing Tools: Analytics | Top News


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Santosh Rajan

    Awesome update Amy.

    I will definitely install this on my smartphone ASAP.

    I am keen to see how robust the App is and if it provides similar functionality as with the Web Browser Counter-part.

    looking forward to reading more from you

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!