Google Analytics Combines Web & App Data Into Single Reporting View

google-analytics-600Google Analytics announced yesterday it is combining web and app data into a single reporting view, as well as merging its Visitor web metric and Active Users app metric  under the same “Users” name.

Google Analytics product manager Nick Mihailovski shared the updates on the Google Analytics Google+ page, clarifying how the newly consolidated web and app data reporting view will work:

Any data you send to the same property appears in all of the reporting views, regardless how you collected that data. This means if you send data from the web or from a mobile app to one property, both data sets appear in your reports.

From now on, if users want to review their web and app data separately, they will have to set up a filter to customize reports or use other reporting tools to isolate different data.

“You can also use other tools to isolate each data set, including customizations in standard reports, dashboards, custom reports and secondary dimensions,” says Mihailovski.

Other changes includes the addition of app-specific fields to the analytics.js JavaScript web collection library, and trading out the term “Visits” for the word “Sessions” across the platform.

The new app-specific fields will include screen name, app name, app version and exception tracking to help users “more accurately” collect web app data.

Google claims the new changes will take affect this week for users who are sending both web and app data to a single property in their Google Analytics account. For any users not sending web and app data to one property, their data will remain the same, but they will see unified metric, dimension, and segment names in their reports.

Related Topics: Analytics | Channel: Analytics | Google: Analytics | Google: Mobile


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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