Get the most important digital marketing news each day.
Google Analytics New Roll-Up Reports Aggregate Data For Multiple Sites & Apps
Google Analytics announced the launch of Roll-Up Reports yesterday, a new reporting tool that aggregates executive-level business data from multiple sites and apps within a single interface.
According to the announcement, the new Roll-Up Report’s “Executive Dashboard” includes summaries of key data in real-time for users who manage multiple sites, brands or franchises.
Beyond summaries of business level data, the new Roll-Up Reports can be used to gain a single view of the customer journey, showing the paths of unique visitors across various sites and apps: “You can see the total unique-visitor reach of all your digital properties.”
The new reporting tool also includes “Source Properties Reports” to compare how individual properties are performing.
From the Google Analytics blog:
Suppose you want to compare the performance of the sites and apps for your company’s various brands, franchises or regional subsidiaries. The new Source Properties has you covered, with at-a-glance views of business units that are outperforming or under-performing.
Google offered the following example of the new Source Properties report:
The new reports are available to Google Analytics Premium account holders, and can be started by contacting your Google account manager to request your new Roll-Up Properties.
Google claims set-up for the new Roll-Up Reports is “straightforward” and does not require any tagging changes.