Google Analytics New Roll-Up Reports Aggregate Data For Multiple Sites & Apps

Google Analytics announced the launch of Roll-Up Reports yesterday, a new reporting tool that aggregates executive-level business data from multiple sites and apps within a single interface.

According to the announcement, the new Roll-Up Report’s “Executive Dashboard” includes summaries of key data in real-time for users who manage multiple sites, brands or franchises.

Beyond summaries of business level data, the new Roll-Up Reports can be used to gain a single view of the customer journey, showing the paths of unique visitors across various sites and apps: “You can see the total unique-visitor reach of all your digital properties.”

The new reporting tool also includes “Source Properties Reports” to compare how individual properties are performing.

From the Google Analytics blog:

Suppose you want to compare the performance of the sites and apps for your company’s various brands, franchises or regional subsidiaries. The new Source Properties has you covered, with at-a-glance views of business units that are outperforming or under-performing.

Google offered the following example of the new Source Properties report:

Google analytics Source Properties report

The new reports are available to Google Analytics Premium account holders, and can be started by contacting your Google account manager to request your new Roll-Up Properties.

Google claims set-up for the new Roll-Up Reports is “straightforward” and does not require any tagging changes.

Related Topics: Analytics | Channel: Analytics | Google: Analytics | Top News


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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