Get the most important digital marketing news each day.
Google Analytics launches Workspaces for enterprise-level tag management
Users will also notice a slight rebrand, as Google Analytics changes its name to Google Analytics Solutions.
Google Analytics Solutions (a new name; see below) continues its push toward the enterprise with today’s launch of Workspaces, a new collaborative feature that’s available in both Google Tag Manager and Tag Manager 360.
The goal, according to Google’s announcement, is to solve workflow challenges that agencies and multi-user teams often faced when making and editing tags.
Workspaces give you more than one space to do your work. Teammates can now easily work on tags at the same time, or make quick changes without publishing everything that’s in the works. Simply create a new workspace, make your changes, and hit publish. Tags, triggers, and variables being worked on in other workspaces will remain unaffected.
The new workspaces are essentially places to work on sets of changes that will become versions. When a workspace is versioned or published, its name, notes and list of changes will be carried over to the version, so you have a full history of what’s changed in your container and when.
Google says Tag Manager will tell users if tags are changed in a different workspace and help guide them through the process of resolving any conflicts created in that situation.
The new workspaces functionality is available today. Tag Manager 360 customers can create unlimited workspaces, while regular Tag Manager users will get three workspaces per container.
Slight name change
Google Analytics has a slightly new name, too. If you’ve logged in today, you’ve probably noticed that it’s now being called “Google Analytics Solutions.” The change is likely a reflection of the fact that the traditional Google Analytics tool is just one of several analytics-related products that Google is offering.
Postscript: A Google spokesperson points out that the renaming of the Google Analytics blog was announced in March.