New Google Analytics Speed Suggestions Report Designed To Help Improve Page Load Times

google-analytics-featuredGoogle Analytics has added a new report designed to help website owners improve page load times. The new Speed Suggestions Report is part of Google’s website performance reports, and displays the average page load time for the most visited pages on a website.

Integrating data from the new report, Google Analytics uses its PageSpeed Insights tool to offer tips on improving page load time speeds. “Not only can you measure and visualize the performance of your website,” claims Google, “But you can now also speed up the slowest pages with concrete and actionable suggestions.”

The PageSpeed Insight tool goes a step further than the Page Timings report – a tool used to identify a site’s slowest pages – by assigning web page “speed scores” based on a page’s room for improvement. According to Google Analytics, “The closer the score is to 100, the more optimized the page is for speed.”

Website owners can use the PageSpeed Insights tool to improve their site’s load time by following the tool’s recommendations:
In the report, you can click through a suggestions link to see a page with all of the suggestions sorted by their impact on site speed. Example suggestions include reducing the amount of content that  needs to load before your users can interact with the page, minifying JavaScript, and reducing redirects.
Google Analytics Speed Suggestions2

Google notes its PageSpeed Insights Tool may not be able to evaluate a page if the site owner rewrites the site’s URLs before displaying the URL in analytics or if the page requires a login.

Related Topics: Channel: Analytics | Google: Analytics | Google: SEO | Marketing Tools: Analytics


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • Pat Grady

    A natural fit!

  • Sundar Rawat

    I prefer this tool to optimize a website load time and it really nice and very much insightful. this bifurcate the areas accordting to DHTML terms. One thing i noticed that, Google prefers to use all heavy/rendering javascripts at the end of the page

  • Prem Nath Vishwakarma

    Yes ! This is something great ever.

  • Byron Hardie

    SEOs have been beating the “performance” drum for years with a typical response of “yeah, yeah, we’ll get to it” from CTOs and CIOs.

    Google has said over and over again that page speed and performance is a clear signal of a good user experience (among many others of course). I would think that their continued effort to provide these integrated tools and reports only emphasizes the commitment that Google has to making the Internet more efficient.

    Only a fool would believe that these factors are not considered in the overall quality of a site which would consequently affect search rankings.

    There is a significant focus on technical implementation involved with On-Page optimization much of which didn’t exist 10 years ago. Now more than ever a good Digital Strategy must be a coordinated effort between Engineering, Marketing, Advertising, Business Dev, Product, Social Media, Content, Design/UX, and SEO teams.

    The problem is that the ORG chart in many companies isn’t really structured to facilitate this collaboration. Because the effort requires cross-functional buy-in and support the question of who “owns” the overall strategy is one that many companies will have to come to grips with.

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