• http://113tidbits.com tonyknuckles

    Great, one more piece of data to monitor for the already overloaded stats monsters!!

  • http://obscurelyfamous.com Daniel Ha

    It was great working with Google on this! The new Social Analytics is very, very cool.

  • http://www.shaadhamid.com/ Shaad Hamid

     This is welcome news! Wish Facebook and Twitter became Social Data Hub Partners as well..

  • http://www.marketingtechblog.com Douglas Karr

    So I see Facebook and Twitter in the reports but not on the list of participants in the Social Hub.  So are these mockups?

  • http://techmansworld.blogspot.com/ MHazell

     Glad that Disqus is in on this.

  • http://twitter.com/connections8 James Norquay

    Interesting I wonder is social media monitoring tools will take a hit as a result of this going live?

  • Ralph du Plessis

    This is long overdue and MOST welcome. 

  • Anonymous

    Interesting and nice post, Google is narrowing down all the tools.

  • http://twitter.com/td_berlin trommsdorff + drüner

    great and long overdue. hope the feature will be available in germany soon!

  • http://dragonsearchmarketing.com/ Ric Dragon

    As Ralph and Shaad mention, above, this is a welcome addition to the GA toolset. BUT! Marketers should know, of course, that the behavior of users on your site from social is only one part of the social roi mix.  Our own business has grown over 50% this past year because of our Twitter usage – but I’m not sure that a retroactive review of GA would reveal any predicators of that success.

  • http://online-behavior.com/author/daniel-waisberg Daniel Waisberg

    I think that the fact the Disqus is a partner will be highly beneficial to everyone. I will certainly be migrating to Disqus in my own website…

  • http://online-behavior.com/author/daniel-waisberg Daniel Waisberg

    Douglas, Facebook and Twitter still will be recognized as a Social sources and we will still be able to use Google Analytics to measure interaction with the their buttons *inside* the website. However, Facebook and Twitter did not open their internal data for Google, which means we can’t know what happens inside their walls, data that we will get from all the partners.

  • http://twitter.com/NickStamoulis Nick Stamoulis

    The flow report is a great add-on. I think too often site owners are looking for a direct line from a social site to a sale, and it just doesn’t work that way. Having it outlined like that is very useful to help see the whole picture. 

  • http://twitter.com/evalperiod evalperiod

    Great point James.  I actually just wrote an article on that here:

  • Anonymous

    We at Livefyre are really excited about the Google Analytics integration. It’s been the go-to analytics product on the market for years now, and we’re pumped to have our data be a part of its continued evolution. The Googlers we worked with were knowledgeable, helpful, and overall very impressive. They’ve got a great team in Analytics over there.

  • Anonymous

    Is this just campaign analytics on social referrers along with integrations to some very minor social players?

    I like that you get some tagging on your site share buttons, but given that 92% of all social time spent is done on FB, this is IMO only effective for automatic referrer measurement.

  • Anonymous

    What happens to 40% of the traffic coming from the Facebook and Twitter mobile apps?

    Apps does not have a referrer and will be deemed unknown referrer unless tagged with campaign ids.

    I like that buttons get tagged onsite, but I don’t think much of the hub without FB and Twitter there. More than 90% of all time on social media is spent on FB.

  • http://online-behavior.com/author/daniel-waisberg Daniel Waisberg

    Galoredk, Google is using an advanced algorithm to recognize traffic from a large number of networks in different formats and devices. With that said, tagging your traffic with utm campaigns (http://goo.gl/zCMtS) would be extremely helpful to your data accuracy.

  • http://online-behavior.com/author/daniel-waisberg Daniel Waisberg

    Galoredk. As I mentioned in the post, it is a big issue that the biggest players (FB, TW, LNKD) did not (and probably will not) join this initiative.

    However, the fact that players like Disqus joined really made my day… Comments are extremely valuable social interactions and other types will follow.

    Hoping more news will come in the future.

  • http://twitter.com/StudioFotoZWF Studio Fotograficzne

    This might sound silly but what is I DO NOT have this tab Social under the Traffic Sources section in my Analytics account?

    Can anyone help?

  • http://www.monicawright.com Monica Wright

    I know it’s been rolling out slowly to accounts, as of recently, for example, logging into GA with my personal account I could see the report, with other accounts I could not.

  • http://twitter.com/david_smet David Smet

    A lot of social activity comes from apps which don’t pass a referrer. Is it possible to tag the links I publish on social media so that when they are accessed from a social media app, they can be tracked as “social” in GA even though no referrer information is present?

    Can I apply utm_medium=social or utm_medium=socialmedia on my links to have that traffic automatically merged into social reports? Which one should I use: utm_medium=social OR utm_medium=socialmedia?

  • http://www.facebook.com/sofie.westlake Sofie Westlake

    Does anyone know what this line means ‘linkedin.com/csp/ads’ in my GA Social Sources Report  (when I drill down into LinedIn)? I do advertise on LinkedIN – but the paid-ad visit numbers are 2644 and the Social Platform organic visit numbers are 1449. Part of the 1449 are about 640 visits from ‘linkedin.com/csp/ads’ – so it cant be all my paid-for ads that it does not add up…????
    Thanks for any advice.
    PS – nice article by the way, would love a doubly detailed one that drills into the spec / definition so that I can understand questions like the one I have above. Cheers