Google Analytics Updates Remarketing UI & Builds Out List Import Options

google-analytics-featuredCatching up with its segmentation updates from last year, Google Analytics announced today a refresh to its Remarketing UI and new Remarketing list import options.

Along with the new UI, users can create Remarketing lists based on origin, demographics and behavior.

Google Analytics Remarketing UI

The Remarketing list builder now allows users to import existing segments, including custom segments previously created or segments imported from the solutions gallery.

Google Analytics Remarketing groupsAccording to the announcement, the new features will be rolling out over the next two weeks. For anyone wanting to take advantage of the new updates, the Google Analytics blog post points users to its Remarketing Starter Pack.

Related Topics: Channel: Analytics | Google: Analytics | Marketing Tools: Analytics | Retargeting & Remarketing

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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