Google Analytics Updates Segmentation To Simplify & Make More Powerful

Google Analytics iconGoogle announced changes being rolled out to how Google Analytics handles their segmentation features. Google has improved their advanced segmentation to enable users to analyze subsets of your Web traffic.

Google said these changes will make it “easier for new Analytics users, yet also more powerful for seasoned analysts and marketers.”

segmented-traffic

The updates include:

  • User Segmentation
  • Cohort Analysis
  • Sequence Segment
  • Segment Templates
  • Fully Refreshed New User Interface

You can learn more about these changes at the Google Analytics blog and Justin Cutroni’s blog.

Related Topics: Google: Analytics | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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