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Google Analytics Updates Segmentation To Simplify & Make More Powerful
Google announced changes being rolled out to how Google Analytics handles their segmentation features. Google has improved their advanced segmentation to enable users to analyze subsets of your Web traffic.
Google said these changes will make it “easier for new Analytics users, yet also more powerful for seasoned analysts and marketers.”
The updates include:
- User Segmentation
- Cohort Analysis
- Sequence Segment
- Segment Templates
- Fully Refreshed New User Interface