Google Applies For .google, .docs, .youtube & Reportedly More Than 50 New Domain TLDs

google-icann-logosIf Google is successful, web users will someday be able to visit pages on new domains that end with .google, .youtube, .docs and even .lol.

The company has confirmed its participation in the Internet Corporation for Assigned Names and Numbers’ (ICANN) application process for new generic top-level domains (TLDs), which ended last night. Shortly before the deadline, ICANN announced that it had received more than 1,900 applications.

Today, Google announced that it applied for new TLDs in four separate categories: trademarks like .google; core business names like .docs; names that will improve the user experience, like .youtube; and names with “interesting and creative potential” like .lol.

A company spokesperson declined to tell Marketing Land exactly how many domains Google applied for, nor to share any additional names that it’s seeking.

But AdAge is reporting that Google applied for more than 50 new TLDs. If accurate, that means Google spent more than $9 million in application fees; ICANN charged $185,000 for each application.

So far, few others have come forward to announce or confirm that they’ve applied for new TLDs. Mashable, however, is reporting that Public Interest Registry — the organization that oversees the .org domain, has applied for the .ngo and .ong TLDs.

ICANN is targeting June 13 as its “Reveal Day” when all applications will be made public. The organization’s expected timeframe suggests that some domains could hit the web as early as next year.

Related Topics: Channel: Video | Domaining | Google: Business Issues | Google: YouTube | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Thos003

    That is some craziness. That would also open the door for a whole lot more TLDs. Seems like this would only end in a lot of URL/domain confusions. Makes sense for Google to further brand themselves, but a shorter .bing would actually one up them here. 

  • Gregg H.

    What do you want to bet that Google applied for things like .search?

  • Thos003

    Wouldn’t surprise me at this point. These new TLDs are only going to confuse the public.

    “Hey visit my website,” ????

    …of course if I could get my hands on something like “” for $7.99 then I’d be a rich man. What can I say? =)

  • David Rodnitzky

    I want .dotdot

  • Indo Posting

    Too complicated and selfish

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