Google Automatically Creates New Orkut Accounts For Any Logged-in Google User That Visits

If you have a Google account — and who among us doesn’t? — you might want to be careful about visiting Google’s other social network, Orkut.

Google is automatically creating new Orkut accounts for anyone that visits while already logged in to a Google account. (Try it yourself if you don’t mind having an Orkut account setup for you.) If you also have a Google+ account, Google will take the data from it (your name and avatar) to auto-populate your new Orkut account.

Frank Strong noticed this a couple days ago; we reached out to Google for comment, but the company hasn’t replied.

Here’s what Google is doing:

If you’re logged in to a Google account and you visit, Google will quickly send you through a couple URL redirects before ultimately dropping you on your new Orkut profile page. That page, as you can see below, has the phrase “accountCreated” in the URL. (You can click to see a larger version.)


Google never asked if I wanted to create an Orkut account; it happened in a matter of seconds.

There’s been no official announcement of this automatic account creation and, as I said above, Google hasn’t responded to our requests for more information. So it’s not clear to me how long this has been going on. I do know that I’ve visited Orkut in the past, perhaps a year or two ago, and did not have an account at the time — nor did Google create one for me automatically.

Google has been integrating Orkut and Google+ together since as far back as May 2012. A post on the Orkut blog explained how Orkut users that also have Google+ accounts can link the two together. But there’s no mention of auto-creating new Orkut accounts, and the post even says that “linking your Orkut and Google+ profiles is optional.”

There was nothing optional for me. Google created my new Orkut account and automatically linked it to my Google+ account. The Settings tab on my new Orkut account shows this to be the case:


There’s an Orkut help page that explains how to unlink my new Orkut and Google+ accounts elsewhere in the settings:


There’s also an option in settings to delete my Orkut account:


But really, Google, why is this even necessary when I didn’t ask to create an Orkut account in the first place?

And the bigger question, obviously, is why would Google start doing this in the first place? The Orkut/Google+ integration certainly helps Google report higher usage numbers for Google+, but why the interest in inflating Orkut account numbers, too? And since when is it good for users to automatically create new social accounts for them without any indication that the user actually wants the account?

Related Topics: Channel: Social Media Marketing | Google | Google: Accounts & Profiles | Google: Google+ | Google: Orkut | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Jon Henshaw

    When I visit Orkut, all I see is an animated gif of a cat massaging a dog. #truestory

  • catchashutosh

    Seems they have fused orkut with google accounts. I was on orkut, ages ago and am sure that the account still exists. When I go to orkut they make a whole new account which is linked to my G + account. When I try to sign in with my old login, they ask me to add a new account …

  • rabbit_ears

    Google seems to have a heightened sense of desperation these days, doesn’t it?

  • cbmilne33

    I think that Google has in mind for Google+ and Orkut to be the respective public and underground social networking sites.I suspect that Google is joining all its accounts as a wagon circling device as it may fear the rise of new alliances across email,blogging,photographing,video,music,and other services that may challenge it to put it bluntly.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!