Google Teams Up With Starbucks To Provide Wifi Service For All 7,000 US Locations

StarbucksStarting next month, Google will begin providing WiFi service for all 7,000 US Starbucks locations, offering Starbucks customers connections speeds up to 10x faster, and possibly up to 100x faster for stores located in Google Fiber cities.

The roll-out is expected to take up to 18 months, and is part of Google’s investment to make Internet access, “…speedier, more affordable, and more widely available.”

Remaining free to Starbucks customers, users will know they are logged in to the Google network when they see the “Google Starbucks” SSID.

“The free Internet connection at Starbucks has become an important part of many communities over the years, such as in the aftermath of Hurricane Sandy, or for students without Internet at home who do their homework at Starbucks,” wrote Google access general manager Kevin Lo in the release announcing the partnership.

(Image credit: Foodista.com)

Related Topics: Channel: Consumer | Google

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • http://www.seo-theory.com/ Michael Martinez

    You have to wonder how much “Dark” fiber Google has found already laid in place across the US that it can deploy this kind of a network. Fiber network experts say they aren’t actually laying much cable; and some marketing expects say they are cherry-picking neighborhoods by only focusing on high-demand areas.

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