Google Brings Tag Manager To Mobile Apps

google-tag-manager-mobileGoogle’s Tag Manager tool is now available for use in mobile apps.

The company previewed the new tool back at its I/O developer conference in May, and made the formal announcement today.

Google says Tag Manager for Mobile Apps should bring more flexibility for mobile marketers who have to deal with the static nature of mobile apps.

Forget to add an event to a key button press? Tough! Need to add conversion tracking for a last minute campaign? Too bad! Realize you need to change an important configuration setting? Sorry, not possible… that is, until now! Previewed at Google I/O earlier this year, today we’re launching Google Tag Manager for Mobile Apps.

With Google Tag Manager for Mobile Apps, you instrument your app once and from then on, you can change configurations and add analytics, remarketing and conversion tracking later – without updating your app.

The new tag manager for mobile apps uses the same templates, rules and macros as Google Tag Manager. It supports AdWords Conversion Tracking, AdWords Remarketing, Google Analytics for Mobile Apps (Universal Analytics) tags and the “custom tag” for 3rd-party tracking.

To make it work, Google also announced a new “Google Analytics Services SDK” that developers will need to include in their apps. More information is available on Google’s Tag Manager website.

Related Topics: Channel: Mobile Marketing | Google: Analytics | Google: Mobile | Mobile Marketing

Sponsored


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!