Business pages on Google+ a just received a big upgrade to their reach. Now pages can interact with those who haven’t circled them on Google+. Previously a user must have added a page to its circles in order for the page to interact — not anymore.
TheNextWeb reported on this initial update and it was confirmed shortly after as well. Google gave this official statement to TheNextWeb:
“We’re always experimenting with new ways to make the social experience more organic. As such, Pages are now able to comment freely on posts of interest to them. We think this provides a better sharing experience for pages and profiles alike. For example, if someone praises their favorite bakery on Google+, that baker could now say thank you to that customer, right in the stream. Or if someone posts about a customer service issue, that business could reply directly, providing a better user experience.”
While this could be a valuable tool for businesses, it also could open the floodgates for page spam. With the ability to reach out to anyone and comment on a public post, this very well may be a deleterious move on Google’s behalf.
For more information see TheNextWeb.