Google CEO Larry Page: Facebook Doing A “Really Bad Job” On Its Products

google-plus-facebook-logosWhile Google+ has come under fire in some quarters for not being as successful as Facebook, Google CEO Larry Page had choice words himself on that competition. Facebook is doing “a really bad job” with its products.

Page didn’t expand on what exact products with Facebook were so bad, in the wide-ranging interview he had with Steven Levy at Wired. From the interview:

Wired: One area where people say that Google is indeed motivated by competition is the social realm, where in the past two years you have been working hard in a field dominated by a single rival, Facebook. That’s not the case?

Page: It’s not the way I think about it. We had real issues with how our users shared information, how they expressed their identity, and so on. And, yeah, they’re a company that’s strong in that space. But they’re also doing a really bad job on their products.

For us to succeed, is it necessary for some other company to fail? No. We’re actually doing something different. I think it’s outrageous to say that there’s only space for one company in these areas.

When we started with search, everyone said, “You guys are gonna fail, there’s already five search companies.” We said, “We are a search company, but we’re doing something different.” That’s how I see all these areas.

Levy went on to ask Page how he felt about Google+. Page responded:

I’m very happy with how it has gone. We’re working on a lot of really cool stuff. A lot of it has been copied by our competitors, so I think we’re doing a good job.

There’s a pretty good argument that a lot of what’s at Google+ is copied from Facebook, so that’s a surprising statement.

Hangouts were the most unique thing Google+ provided, when it launched into competition with Facebook. But things like the recently launched Google+ Communities? Those are similar to Facebook Groups. The “circle” concept at Google+ was also something that Facebook already had similar functionality for. It just wasn’t touted much, perhaps because people didn’t use it much.

Of course, you can likely make an argument that things on Facebook were copied from MySpace, or Friendster, or Orkut and on and on and on….

What is unique, no doubt, is that Google+ does go beyond being just a social network at Google. It continues to be interwoven into everything Google offers — and that’s what’s especially unique, Google’s ability to mine social signals directly linked with its own products.

Related Topics: Channel: Social Media Marketing | Facebook | Google: Google+ | Top News


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • Takeshi Young

    Facebook is doing a “really bad job”? Sounds like sour grapes to me.

  • daveintheuk

    Page comes across as bitter, jealous and frankly weird in this interview – explains a lot about the way Google has been run since he took over.

  • keaner

    or the truth

  • Pixelrage

    This, coming from a search engine with a high big-brand bias, and continually bad search results.

  • daveintheuk

    Brands are the lazy way to sort out the cesspool.

  • Pat Grady

    RhinoFish CEO Pat Grady: Larry Page Doing A “Really Bad Job” Talking Smack.

  • Aakar Anil

    I’m really impressed with Google+ mobile app. I think future depends on it. :)

  • FeRD

    Yeah, I’m most impressed with the fact that it’s one of the preinstalled apps I can’t remove from my new Android 4.0.4 phone. (Unless I want to root and void my warranty, that is.) Ooh, that makes it feel so essential and important! :-/

    …Can’t make any comments about the app itself; despite it being forced on me, I’ve never run it. I have no patience for Google’s sad, also-ran experiment. If they want to keep fighting MySpace for the title of “least relevant social network still clinging to life”, so be it. But they’ll do it without me.

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