Google Is Shutting Down Orkut, Its First Social Network, On September 30


Google announced today that it is shutting down its first social network, Orkut, on September 30.

Orkut, launched in 2004 and named after Google engineer Orkut Büyükkökten, who created it, was very popular in Brazil, where for years it was the leading social network. Facebook finally surpassed it the country in January 2012.

Orkut was also heavily used in India, but never gained traction in the U.S. and with the creation of Google+ three years ago, the end of Orkut was only a matter of time.

“It’s been a great 10 years, and we apologize to those still actively using the service,” engineering director Paulo Golgher wrote in a blog post. “We hope people will find other online communities to spark more conversations and build even more connections for the next decade and beyond.”

Orkut users will be able to continue to use the network until Sept. 30, but no new accounts can be created started today. Orkut profile data, community posts and photos can be exported with Google Takeout (which will be possible under September 2016).

Related Topics: Channel: Social Media Marketing | Google | Google: Orkut | Social Media Marketing


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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  • Durga Das Viswanathan

    We widely used social network site Orkut in India for communicating and networking, but after face book and other social media shared members from Orkut and it become in comma stage . When Google introduced their Google +, Google didn’t allowed people to join in Orkut, they hide it from search and compels to join their Google+ (It’s my experience) but recently I joined Orkut, I got the link from some discussion groups and from my new profile i down loaded my photos from old profile.( may be the readers may laugh, why by search I didn’t find the Orkut). Good by to Orkut. What may happen in future can’t predict, but there is some signs we can see that information is power, the sharpened focused information collected by the social networks leads to future monopolistic centralization of wealth, power…etc…(the scope of consequences are wide in nature) . There fore we have to think remedies from now.

  • Tony Hue

    Looking forward to the follow up post when Google+ is shuttered at long, merciful last. #crossesfingers

  • Hector Macias Ayala

    The only SN from Google that once ruled somewhere.

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