Google Closing Social Login Gap With Facebook

Facebook has been the dominant source of social logins, but Google is closing the gap and now accounts for more than one-third of all social logins. That’s according to the latest quarterly report from Janrain.

After a couple years of consecutive gains, Facebook’s share of social logins has dropped for two straight quarters now. In Q1 2013, Janrain estimates that Facebook accounted for 46 percent of social logins — down from a high of 54 percent in Q3 last year.

Google, meanwhile, has grown from 25 percent of social logins in Q3 2012, to 31 percent at the end of the year, and now up to 34 percent in Q1 of this year.


After those two, Yahoo and Twitter are a distant third (7 percent) and fourth (6 percent), respectively.

The Facebook-Google trend represents overall social logins, but Janrain says that a couple types of sites aren’t following suit. On Entertainment/Gaming sites and on Retail sites, Facebook’s share of social logins continues to grow, while Google logins are static or declining.

Related Topics: Channel: Strategy | Facebook | Facebook: Statistics | Google | Google: Google+ | Social Media Marketing | Statistics: Market Share | Statistics: Online Behavior | Statistics: Social Media


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Harry Hawk

    It seems that the twitter drop off is following a similar slope as Facebook.. do we posit that many Tweets are just cross posted messages from Facebook and as Fb changes in volume so does Twitter?

  • Alan

    Think I will wait for the disqus stats.

  • Matt McGee

    I might be misunderstanding what you’re saying, but this isn’t about things like cross-posting and such. It’s about websites that let you use a social network account to login (like you can login and comment in Disqus with your FB, Twitter, etc. accounts).

  • Harry Hawk

    I’m saying its possible that many people may not be directly using Tweeter. That they are likely posting on Facebook with a cross post to Facebook.

  • Jake Taylor

    Yes, but this post doesn’t refer to actually posting on your social spaces. Logging in to a website using your Facebook to do it (or any other social network) is what this is about.

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