• http://www.pixelrage.net Pixelrage

    Interesting concept for anyone who was frustrated with following the path of a lead to a conversion. They better run up a good clientele list or this is going to flop.

  • http://twitter.com/PRGauthier Patrick Gauthier

     Nothing particularly new here. A number of companies are providing these serves to issuers (Cartera, Carlytics, Linked… to name a few). Large issuers have been running card based offers for many years. So the question here really is: will Google be able to bridge the trust gap they have to convince people to do this with them (when the average cardholder doesn’t necessarily have to register to benefit from such offers with their issuers).