Google Continues Dismantling Feedburner: Goodbye Adsense For Feeds

adsense-for-feedsGoogle has announced plans to shut down its Adsense for Feeds service, a move that continues Google slow dismantling of the Feedburner RSS service.

Adsense for Feeds is (was) Google’s primary moneymaker for Feedburner. The program allowed publishers to make money by putting Google ads in their RSS feeds; when a user clicked an ad, Google and the publisher split the money.

In the big picture, Adsense for Feeds probably earned Google peanuts compared to other Adsense-related services. And by turning off that revenue source, even if it was just pocket change, Google has no business reason to keep Feedburner alive.

Google says it will “begin to retire” Adsense for Feeds on October 2nd and close it on December 3rd. But Feedburner itself isn’t dead (yet). Google says publishers can continue using Feedburner URLs to power their RSS feeds.

Still, all signs suggest that Feedburner is a dying service. As we reported a couple weeks ago, Google failed to renew the domain right about the same time that it shut down the Adsense for Feeds blog and the Feedburner account on Twitter. The Feedburner API is shutting down on October 20th, too. And just last week, Feedburner counts were broken for five days.

The announcement is part of Google’s latest “spring cleaning.” Google says it will also be shuttering things like Spreadsheet Gadgets, Google News Badges and the Places Directory Android app. You can see the full list of updates on Google’s blog.

Related Topics: Channel: Content Marketing | Google: AdSense | Google: Feedburner | Marketing Tools: RSS | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • gerri50

    If they do shutdown Feedburner, what would you suggest as a viable alternative?

  • Linda Buquet

    While I don’t know anything about the service I’ve seen quite a few people blog about why they are migrating from Feedburner to Feedblitz. Just Google Feedburner Feedblitz (together) and you’ll see some good articles about why and how to migrate.

  • Jaan Kanellis

    I agree. I am currently looking for a new solution. Any ideas here would be great.

  • mad.madrasi

    Just when I got the hang of FeedBurner, they do this. Oooh!

  • Walking Dead Fans

    Why do they keep buying things to kill them? They did the same thing with Piknik. They bought it then shut it down.

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  • Mazhar Shah

    I am little confused that what Google want to also closed the Google adsens account option…? As we all know that there are two major sources for earning one for Google and other for users. Google earning a lot of money from Google adwords and giving money to people Via Google adsens.. Any one want to disscuess?

  • Dvolatility

    Piknik is used on Google+.

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