Top news and emerging ideas in display advertising, delivered every Monday.
Google Debuts DoubleClick Studio Layouts For Code-Free Rich Media and HTML Ad Creation
Today, Google launched DoubleClick Studio Layouts, a production tool designed to make building and publishing rich media and HTML5 ads easier.
Layouts provide a pre-built shell that allows non-programmers to turn existing image and video assets into rich media ads. Users can also plug their assets into an HTML5 layout that renders across devices, without having to code. DoubleClick users will find the new “Layouts” tab in the green navigation bar at the top of the web interface.
According to Google, Samsung Turkey launched a rich media campaign in 90% less time than they could have before Layouts. See examples to the right of the ads they created using Layouts, including a three-video GDN lightbox ad. Samsung tells Google they created the ad in 15 minutes and completed quality assurance in three hours with no revisions.
Google says they’ll roll out new Layouts formats and features over the next six months and will be launching Layouts for the IAB Rising Star formats, as well as an HTML5 GDN Lightbox format in the coming weeks.