Google Expands AdSense A/B Testing To Account-Level Settings

Google AdSense LogoLast fall, Google launched A/B testing for AdSense ad-level settings in beta. As of today, A/B testing in AdSense is now available for account-level settings.

Publishers can launch A/B tests of account-level settings to allow or block:

  • General ad categories (including first level sub-categories)
  • Sensitive ad categories
  • Ad serving opt-outs (e.g., enhanced text ads, expandable ads, etc.)

Running A/B tests doesn’t require any additional or alterations to the AdSense tracking code. However, just one global account-level test or ad settings test can run at one time.

You’ll find more on setting up and evaluating test performance here.

Related Topics: Channel: Display Advertising | Google | Google: AdSense

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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  • donthe

    Wish this was available for Google Ad Exchange publishers

  • SHall

    My system is protected from tracking code, and the technology is easy to employ. How does Google expects to use their tracking features when they will be blocked anyway>

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