Google Expands AdSense A/B Testing To Account-Level Settings
Publishers can launch A/B tests of account-level settings to allow or block:
- General ad categories (including first level sub-categories)
- Sensitive ad categories
- Ad serving opt-outs (e.g., enhanced text ads, expandable ads, etc.)
Running A/B tests doesn’t require any additional or alterations to the AdSense tracking code. However, just one global account-level test or ad settings test can run at one time.
You’ll find more on setting up and evaluating test performance here.
(Some images used under license from Shutterstock.com.)
Top news and emerging ideas in display advertising, delivered every Monday.