Google Fully Integrates AdMob App Inventory Into AdWords

Google is finally and fully integrating AdMob‘s mobile app inventory into AdWords. The company says, “Starting today, over one million AdWords advertisers will now be able to reach engaged consumers on more than 350 million mobile devices in the AdMob network and in some of the world’s most popular mobile applications.”

Google says AdMob inventory includes more than 300,000 mobile apps and reaches people in 23 countries.

Source: IAB

Google is also making it possible to target specific smartphones and tablets on top of existing mobile targeting options, which include mobile carrier and OS. AdWords marketers will equally be able to target by app category and individual apps it appears.

The company is hosting a webinar to discuss the integration and its features today at 1pm Eastern. You need to register in advance.

Yesterday the IAB reported that mobile display advertising last year was worth $572 million in the US, compared with $811 million for mobile paid search. Google operates the largest mobile display business globally, as well as controlling perhaps as much as 95% of mobile search ad revenue.

Postscript: Google told me that initially the AdMob units would be text based but eventually all the AdMob display ad types (including rich media) would be available through the system.

Related Topics: Channel: Mobile Marketing | Google: AdSense | Google: Display Advertising | Google: Mobile


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Edwin Choi

    Despite what everyone says, so far mostly all mobile advertising has had a negative ROI.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!