Google+ Gets Big Push With New “Search Plus Your World” Feature

google-plus-red-128Google+, Google’s six-month-old social network, is getting a huge push with today’s announcement of “Search, Plus Your World” – a dramatic change to Google’s search results.

With “Search, Plus Your World” (let’s call it SPYW going forward), Google will begin polling more content from Google+ (and photos from Picasa) into its main search results: content shared with you — even privately! — on Google+, content that you’ve shared there, Google+ user profiles and Google+ pages, too.

Google has also added a new toggle button that lets users turn the SPYW results on or off.

Today’s announcement is the latest step in Google’s heavy push and commitment to Google+. Last summer, Chairman Eric Schmidt suggested that “everything [at Google] will move over to using the + infrastructure.” Google+ content has been showing up more often in Google’s search results since then. Google+ has also been integrated with Gmail, YouTube and numerous other Google products. And the company has done some high-profile TV ads to promote Google+.

Is it working? Well, Hitwise research a week ago showed that Google+ had its biggest traffic month yet in December.

Over at our sister site, Search Engine Land, Danny Sullivan has a very in-depth look at today’s announcement, including potential privacy and competition concerns that it may raise:

Google’s Results Get More Personal With “Search Plus Your World”

There’s also a lot of coverage on Techmeme.

Related Topics: Channel: Social Media Marketing | Google: Google+ | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Jeff Downer Indianapolis IN

    It’s day two of this implementation and while I am receiving personalized results, I still am not getting the toggle button option. 

  • Maribell

    I am eager to see what this will bring in the next few days. I try not to be skeptical, but it’s hard not to be.  

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!