Get the most important digital marketing news each day.
Google+ Gets Big Push With New “Search Plus Your World” Feature
Google+, Google’s six-month-old social network, is getting a huge push with today’s announcement of “Search, Plus Your World” – a dramatic change to Google’s search results.
With “Search, Plus Your World” (let’s call it SPYW going forward), Google will begin polling more content from Google+ (and photos from Picasa) into its main search results: content shared with you — even privately! — on Google+, content that you’ve shared there, Google+ user profiles and Google+ pages, too.
Google has also added a new toggle button that lets users turn the SPYW results on or off.
Today’s announcement is the latest step in Google’s heavy push and commitment to Google+. Last summer, Chairman Eric Schmidt suggested that “everything [at Google] will move over to using the + infrastructure.” Google+ content has been showing up more often in Google’s search results since then. Google+ has also been integrated with Gmail, YouTube and numerous other Google products. And the company has done some high-profile TV ads to promote Google+.
Is it working? Well, Hitwise research a week ago showed that Google+ had its biggest traffic month yet in December.
Over at our sister site, Search Engine Land, Danny Sullivan has a very in-depth look at today’s announcement, including potential privacy and competition concerns that it may raise:
There’s also a lot of coverage on Techmeme.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.