Google+ Gets Big Push With New “Search Plus Your World” Feature

google-plus-red-128Google+, Google’s six-month-old social network, is getting a huge push with today’s announcement of “Search, Plus Your World” – a dramatic change to Google’s search results.

With “Search, Plus Your World” (let’s call it SPYW going forward), Google will begin polling more content from Google+ (and photos from Picasa) into its main search results: content shared with you — even privately! — on Google+, content that you’ve shared there, Google+ user profiles and Google+ pages, too.

Google has also added a new toggle button that lets users turn the SPYW results on or off.

Today’s announcement is the latest step in Google’s heavy push and commitment to Google+. Last summer, Chairman Eric Schmidt suggested that “everything [at Google] will move over to using the + infrastructure.” Google+ content has been showing up more often in Google’s search results since then. Google+ has also been integrated with Gmail, YouTube and numerous other Google products. And the company has done some high-profile TV ads to promote Google+.

Is it working? Well, Hitwise research a week ago showed that Google+ had its biggest traffic month yet in December.

Over at our sister site, Search Engine Land, Danny Sullivan has a very in-depth look at today’s announcement, including potential privacy and competition concerns that it may raise:

Google’s Results Get More Personal With “Search Plus Your World”

There’s also a lot of coverage on Techmeme.

Related Topics: Channel: Social Media Marketing | Google: Google+ | Top News

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://jeffdownerbailbonds.com/ Jeff Downer Indianapolis IN

    It’s day two of this implementation and while I am receiving personalized results, I still am not getting the toggle button option. 

  • http://twitter.com/AskMaribell Maribell

    I am eager to see what this will bring in the next few days. I try not to be skeptical, but it’s hard not to be.  

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