Google Glass Gets A Pre-I/O Hardware & Software Upgrade, Lots Of New Apps

On the eve of Google’s biggest annual event, the I/O developer’s conference, Google Glass is getting a number of hardware and software updates, along with nearly a dozen new apps.

(Photo by lawrencegs and used via Creative Commons license.)

(Photo by lawrencegs and used via Creative Commons license.)

New Glass Hardware

The company just announced a new version of the Glass hardware that doubles its RAM to 2GB. Glass product manager Steve Lee tells The Verge that the upgrade should make Glass “a bit faster and more reliable,” and “will allow for more Glassware to run in parallel and for each Glassware to start more quickly.” (Glassware is Google’s name for apps that run on Glass.)

This upgraded version of Glass is shipping now in both the US and the UK, where the Glass Explorer program just launched yesterday.

New Software Update

Google also says a new Glass software update is on the way this week, and called out one notable new feature: a viewfinder that will allow users to pre-frame photos. (This was one of my 14 Things Glass Needs from about a year ago. Patience is a virtue, my mom always said.)

New Glass Apps

Explorers will also find 11 new Glass apps, and one updated app, in the official Glassware directory. Some of the new apps announced today are from names you should recognize:

  • The Guardian
  • Shazam
  • Runtastic
  • Duolingo

There are now more than 60 official apps in the Glassware directory, and hundreds of others that Google hasn’t reviewed.

It’s interesting to watch all of these Glass-related announcements come out before I/O, while other Google departments appear to be very quiet so far this week. I’d say it suggests that there won’t be many Glass developments happening tomorrow and Thursday during the conference.

Related Topics: Channel: Mobile Marketing | Google: Glass


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!