Google Glass Meets Fashion, Smart Glasses Part Of DVF Fashion Show

Google Glass — Google’s smart glasses project — have headed into the new world of fashion. Designer Diane von Furstenberg and others used them to record during the DVF Spring 2013 Fashion Show on Sunday.

What’s been recorded, including live shots taken during the show, were to be on September 13, through the DVF Google+ page and Google’s own YouTube channel. However, one video has already surfaced, and the DVF page has begun posting images, including this one take from the catwalk:

Here’s the Google & DVF release we were sent:

Today we’re thrilled to collaborate  with the visionary and celebrated designer Diane von Furstenberg. For the past week, we’ve been using Glass to capture the DVF creative process from entirely new perspectives.

Soon you’ll get a glimpse into what it’s like to design, prepare and experience the DVF show at New York Fashion Week through Diane’s eyes and a few other views.

The short film ‘DVF through Glass’ will be released on Thursday, September 13 on the DVF Google+ page ( and Google’s YouTube channel ( We will also post exclusive images from Glass to the DVF Google+ page live during the show. #DVFthroughGlass

“I am so excited to introduce Glass to the fashion world and use this revolutionary technology to give everyone a unique perspective into fashion.” – Diane von Furstenberg

“Beauty, style and comfort are as important to Glass as the latest technology.  We are delighted to bring Glass to the runway together with DVF.” – Sergey Brin, Google co-founder.

This is the first time that I know off that the Google Glass has been widely used by those outside of Google, unless you count the skydivers wearing them during their jump into the Google I/O developers conference earlier this year.

Postscript: Thanks to Zato in the comments below who noted a video of models out already wearing them. Here are some stills from the video showing the glasses being worn, followed by the video:

Double models wearing them:

And at 1:14 in, you can clearly see Google cofounder Sergey Brin himself in the audience smiling and wearing the glasses:

This is my favorite scene, when you can see Brin watching (and wearing the glasses) as one of the models wearing them comes out:

The at the end, Brin, Furstenberg and someone I should know if I knew fashion take a walk all wearing the specs:

Here’s the video:

YouTube Preview Image

DVF has also begun releasing some high-quality images through its Google+ page, such as the one at the opening of this post. I like this one especially for the glasses going so well with the color of the top and handbag:

Related Articles

Related Topics: Channel: Consumer | Google: Glass | Top News


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • zato

    Here’s the DVF YouTube Vid:
    The nerd glasses can be seen at .42 sec, 1:07, 1:50, and the first girl in the parade of looks + a few others.

  • JayDave90

    People out there at google, really working on something that is going to change future

  • CharlesKGim

    nerd glasses? I guess a computer is a nerd device? What about a pencil? lol
    “So easy, even a caveman can do it…” hint hint

  • fawntee

    Dude is clearly talking a lot of smack over there.

  • zato

    CharlesKGim wrote: “I guess a computer is a nerd device? What about a pencil? ”

    Nerd Alert!

  • Wiley Marques

    Lol. So the world is becoming a ‘nerd world’?

  • zato

    LOL. Resistance is Futile!

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!