Google Glass Going Mainstream Late This Year With 4 New Frames


Google Glass will begin selling to the general public late this year, and it’ll do so with four new frames and two new sunglass shades that make the device look a lot more mainstream.

Google announced the “Titanium Collection” overnight — a set of traditional frames that are ready for prescription lenses, or can be bought by Explorers that “just want a new look.”

Just like other Glass accessories, the new frames are spendy: $225 each for the frames and $150 for the sunglass shades. They’re all available for purchase now in the Explorers-only Glass accessory store.

In announcing the new frames and shades, Google also updated the official Glass FAQ to reveal that the device will begin selling to the public before the end of the year:

Q. When will Glass be available to the wider public?

A. Starting last fall, we’ve been slowly expanding the Explorer program and we’ll continue to do that until our consumer launch towards the end of 2014.

The new frames are an important move for Google. Numerous surveys have shown that a significant number of consumers are turned off by the base design of Glass, with its wraparound frame and the display prism that sits above the right eye. For example, a UK survey earlier this month showed that 68 percent would be too embarrassed to wear Glass in public.

The new frames, although ready for prescription wearers, may also appeal to some of that crowd — the folks that are embarrassed by the current design. Just as Glass itself is expected to sell for less than the Explorer price of $1500, Google would be wise to improve the appeal of the frames and other accessories by lowering their prices, too, for the consumer launch.

Related Topics: Channel: Consumer | Google | Google: Glass


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Sam Mazaheri

    I can relate… as much as I’d like to consider myself an early adopter, I don’t think I’d wear Glass in public. The transition should be easier for people who wear prescription glasses though.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!