Google Glass Heads Overseas As Explorer Program Launches In The UK

glass-uk-flag-600

On the eve of its Google I/O conference, Google has announced that its Glass Explorer program is expanding to the United Kingdom.

The Explorer Program is Google’s current beta testing system where interested parties that purchase Glass are given direct support from Google and asked to provide feedback as the device develops. Although the program is wide open in the US to anyone that wants to join, the device still hasn’t officially launched to consumers. That may happen later this year, though Sergey Brin recently expressed uncertainty on that timing.

Joining the Explorer Program comes with a price: In the UK, Glass costs £1,000, which converts today to about $1,700 US dollars. That’s $200 more than the $1,500 entry to join the US Explorer Program. (The various accessories that Google offers, like earbuds and shades, are also slightly more expensive for UK Explorers.)

To help get UK Explorers started, Google is offering a demo event this weekend in London.

Today’s news may represent a change of heart for Google. Late last summer while Google officials took Glass around to several European nations to meet with government officials and journalists, the company reportedly said that there were no plans to expand the Explorer program outside the US.

The UK expansion news was expected to be announced later this week during I/O, so this could be setting the stage for some other Glass-related announcements during the conference. Or, it could mean that Google wanted to clear this announcement off its to do list now to focus on non-Glass announcements later this week.

Meanwhile, back in the US, a new collection of Glass frames and shades for ladies from Diane Von Furstenberg went on sale today.

(Stock image via Shutterstock.com. Used under license.)

Related Topics: Channel: Mobile Marketing | Google: Glass

Sponsored


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!