Google Glass Sets Its Sights On The Enterprise With ‘Glass At Work’ Program


Google has a vision for Google Glass, and it’s not just about making a consumer-friendly wearable device. Google also wants the device to appeal to businesses that want to use Glass to serve their customers and improve their bottom line.

To that end, Google launched a new program late Monday night called “Glass at Work.”

The idea is to make it easier for businesses that want to take advantage of Glass in some way to connect with developers that want to serve the enterprise market.

Something [we're] very excited about is how Explorers are using Glass to drive their businesses forward. A number of companies have already teamed up with enterprise software developers to create new ways to serve their customers and reach their business goals.

To make that connection easier, Google is inviting developers that are focused on the enterprise space to complete this form.

In its announcement, Google cites APX Labs, a company that worked with the Washington Capitals NHL team on an app that provides real-time game stats, instant replays and more to fans via Glass.

That Capitals example was one of the 60 businesses using Glass that we just wrote about last week on Glass’ second anniversary. There are already dozens more, and with the “Glass at Work” program, Google hopes to grow that list sooner rather than later.

(Glass image via lawrencegs. Used under Creative Commons license.)

Related Topics: Channel: Mobile Marketing | Google | Google: Glass


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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