Google Glass Sets Its Sights On The Enterprise With ‘Glass At Work’ Program

google-glass-600-cclicense

Google has a vision for Google Glass, and it’s not just about making a consumer-friendly wearable device. Google also wants the device to appeal to businesses that want to use Glass to serve their customers and improve their bottom line.

To that end, Google launched a new program late Monday night called “Glass at Work.”

The idea is to make it easier for businesses that want to take advantage of Glass in some way to connect with developers that want to serve the enterprise market.

Something [we're] very excited about is how Explorers are using Glass to drive their businesses forward. A number of companies have already teamed up with enterprise software developers to create new ways to serve their customers and reach their business goals.

To make that connection easier, Google is inviting developers that are focused on the enterprise space to complete this form.

In its announcement, Google cites APX Labs, a company that worked with the Washington Capitals NHL team on an app that provides real-time game stats, instant replays and more to fans via Glass.

That Capitals example was one of the 60 businesses using Glass that we just wrote about last week on Glass’ second anniversary. There are already dozens more, and with the “Glass at Work” program, Google hopes to grow that list sooner rather than later.

(Glass image via lawrencegs. Used under Creative Commons license.)

Related Topics: Channel: Mobile Marketing | Google | Google: Glass

Sponsored


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • WebDesigning CompanyinChennai

    Website designing and development comes under arts. The web development not only developing the website,
    It also providing more services like Broucher design, logo design, Internet applications like Classified sites,
    Social networking sites, e-commerce development etc.

  • WebDesigning CompanyinChennai

    Wow Really very useful information.
    Thanks a lot for sharing it with us. I will look forward to read more from you.
    Could I share this information on my site.
    Web Designing in Chennai

  • http://www.optinlistsgroup.com/ craig parker

    Business development will really helpful to build strong basement of an organization.quality based leads its generate good revenue for an organization.Google program will help to build strong base for an organization.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!