• Rob Garner

    Great rundown. Well put – unfortunately a lot of the negative stuff overshadows the absolute amazing possibilities and real world applications of Glass. I’ve had mine for 9 months now – and it seems like every other day I can think of a new way to use it.

  • Stuart Blessman

    I work for a company that sells police equipment to law enforcement departments. Hoping to get a pair of Google Glass eventually to bring broader exposure to it.

  • Björn Sennbrink

    Thank you for telling us what brands to avoid in the future.

  • Matt McGee

    Why would you avoid these brands in the future, Bjorn?

  • Steve Fowler

    Being the world’s largest fast food company, I would include Yum! Brands and KFC’s recently debuted Google Glass Training Platform for restaurant workers, which helps train workers in food prep and food safety.

    You can read more about it here: http://www.interapthq.com/blog/2014/03/interapt-and-yum-brands-release-new-google-glass-training-platform-restaurant-workers

  • Björn Sennbrink

    I do not like Glass. It is plain ugly and the ability to record just about anything including the people around you makes me sick. I do not know how you in the US think about the NSA spying on you but for me Glass is just another tool in their arsenal. You should be able to lead you life, walk the streets and play with your family without someone sneaking up on you with a tiny camera and possibly broadcast it all to the world. Yes, there are other things you can do with Glass, just as you wrote in the article. Helping children experience the Zoo is a nice thing to do, and perhaps Glass in a few years down the line will be seen as cars. Some people drive the speed limit, others dont.

  • Steve Fowler

    Bjorn: Your comment is a bit confusing. You seem to acknowledge that the dangers or drawbacks of cars, and indeed any tool, are entirely dependent on the manner in which the car or tool is used; and yet, after this article lists how brands and companies are using Glass in positive ways (“positive” admittedly being a matter of opinion in each case), you say you will avoid these companies simply because of it. None of the companies listed here seem to use Glass in the way you describe as negative (i.e. using it to observe people “leading their life, walking down the street, or playing with their family”). So why wouldn’t you apply the same subjective analysis you mentioned for drivers of cars to each of these companies who are using Glass, rather than making a blanket judgment on all of them as being something to avoid simply *because* they use Glass?

  • Björn Sennbrink

    Ping me when you publish a blog post about cars and I will elaborate.

  • http://twitter.com/skram Mark Silverberg

    @stuartblessman:disqus – Let me know if you need help getting a pair. MarketingLand previously covered our work on Glass at http://marketingland.com/dawn-data-brings-daily-dose-google-analytics-google-glass-75643 . Invites should be pretty easy to come by but again let me know if you need help. mark@socialhealthinsights.com

  • Dark Shroud

    So these companies are just handing data over to Google. How nice, not to mention everyone else that has access to Google’s data.

  • frafri

    Great article. Thank you for sharing/

  • Andy

    I can see some great educational uses, medical, law enforcement (UK police already have wearable cameras), and some folks would just want it for fun which is fine and I don’t have any complaints about that. Regardless of how much glass is seen as offering amazing possibilities, the privacy issue is a big one which will not go away. Privacy is easily given away and not so easily taken back. Having a look at most of the above, the property movies are one of the worst – camera all over the place and annoying voice over prattling on and on….