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Google Goes Full-On Star Wars, Launches #ChooseYourSide Campaign
Users can select whether they want to be on the dark or light side of the Force, transforming their Google experience to reflect whatever path they choose.
With weeks to go before the upcoming Star Wars: The Force Awakens release date, Google is giving itself a full-on Star Wars makeover for the film’s biggest fans.
Working with Lucasfilm and Disney, Google has built google.com/starwars, a site that lets users choose between the light or dark side of the Force. Once a choice has been made, the user’s Google apps will reflect whatever Jedi path they chose.
When we first heard about Episode VII, we started thinking about what a Google tribute to these epic stories might look like: “Wouldn’t it be cool if there was some sort of Star Wars thingy in Search? The Millennium Falcon in Cardboard would be sweet! What if Google Translate could decipher galactic languages?”… and on, and on, and on.
Google says it has more Star Wars surprises in store, from hidden Star Wars Easter eggs to a Millennium Falcon virtual reality experience. The site also produced the following video with the hashtag #ChooseYourSide to help promote its Star Wars experience: