Google+ Has Its Biggest Traffic Month Yet In December, Hitwise Says
The holidays were apparently very good to Google+. The search giant’s fledgling social networking site had its biggest traffic month to date, according to Experian Hitwise.
U.S. visits to Google+ topped 49 million in December, Hitwise says, and that’s a 55% increase over November. Here’s the Hitwise chart from earlier today:
(You can click that for a larger version.)
Hitwise shared this, ironically, via its Twitter account rather than its Google+ page:
Google+ total US visits reach more than 49 million in Dec-11, biggest month to date & up 55% compared to Nov-11 ow.ly/i/oT3R
— Experian Hitwise CA (@Hitwise_CA) January 2, 2012
What’s driving the traffic growth? It could be any number of things. There was the launch of Google+ Business Pages in early November that got a lot of attention. Google has also been very aggressive in integrating Google+ into other products like Gmail and YouTube. And then there were also those lengthy TV commercials that aired prominently around Thanksgiving and Christmas.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.