Google+ Has Its Biggest Traffic Month Yet In December, Hitwise Says

The holidays were apparently very good to Google+. The search giant’s fledgling social networking site had its biggest traffic month to date, according to Experian Hitwise.

U.S. visits to Google+ topped 49 million in December, Hitwise says, and that’s a 55% increase over November. Here’s the Hitwise chart from earlier today:


(You can click that for a larger version.)

Hitwise shared this, ironically, via its Twitter account rather than its Google+ page:

What’s driving the traffic growth? It could be any number of things. There was the launch of Google+ Business Pages in early November that got a lot of attention. Google has also been very aggressive in integrating Google+ into other products like Gmail and YouTube. And then there were also those lengthy TV commercials that aired prominently around Thanksgiving and Christmas.

Related Topics: Channel: Strategy | Google: Google+ | Social Media Marketing | Statistics: Popularity & Usage


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Moosa Hemani

    Obviously there will be several factors involved but i think what actually derive lot of traffic is the integration of Google Plus One button on other services like Adwords and Youtube and then Gmail!

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