Big news in the search world yesterday. Google announced that it is using a new search algorithm called “Hummingbird” to sort through its millions of facts and billions of web pages. The system takes its name from the more “precise and fast” results that it is intended to deliver.
Panicked about a sudden loss of traffic that Hummingbird might cause to your site? Or excited you might get a new gain if Hummingbird reshuffles the SEO traffic in your favor?
Well, relax. Hummingbird actually went into effect about a month ago. Any changes should already have long happened.
To learn more about Hummingbird, see the detailed story on our sister site Search Engine Land: