Google Launches AdWords Enhanced Campaigns To Reach More Mobile Users

Google announced a new way for advertisers to create campaigns within their AdWords network. Google is calling this AdWords Enhanced Campaigns.

The goal is to make it easier for advertisers to target searchers on all sorts of devices. In short, too many advertisers only focus on desktop users but mobile search is growing.

Google is trying to make it easier for advertisers to create ads and target those ads for mobile and desktop users. Google wants ads in more places, and by making it easier for advertisers to target these devices, Google hopes to achieve just that.

You can learn more about this announcement, how it impacts your existing and new campaigns and when it is being rolled out in our story named The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile on Search Engine Land. You can learn more about the reaction from the advertising community in our story named Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version.

For more details also see this resource page at Google.

Related Topics: Channel: Search Marketing | Top News

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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http://www.facebook.com/iharshit Harshit Mehrotra

i like enhanced campaign features but what i feel now Google has more access to the campaign than users.
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Thank you very much for sharing this with us. Now that emphasis has shifted to optimizing for mobile phones even google has decided to shift it’s attention to mobile users and this is a good thing because SEO experts can now which keywords to use to target this group. In fact it is said that these days 50% if not more of internet users if not more are using mobile phones. This has been fueled by the rise of smartphones that are affordable to acquire by both the low and middle level income earners.