Google Launches Its Answer To Facebook Groups: Google+ Communities

An answer to LikedIn or Facebook Groups, Google today launched Google+ Communities. It also released some new “momentum” numbers.

Communities has yet to roll out to most people. It will be an additional icon on the left column of Google+, presumably leading to a directory of existing Communities to join. Users will also be able to start new Communities and regulate membership.

Google+ Communities are intended to be a way for like-minded people to organize or interact around topics of common interest or need. Here are the rules and contours of Google+ Communities:

  • Public or private membership to support all kinds of groups—from topics and interests to local neighborhoods to regular poker nights
  • Discussion categories to find the conversations you care about most
  • The option to start hangouts and plan events with community members
  • The ability to share with your community from any +1 button across the web

Yahoo Groups has equally been used by local-school parents and adult services vendors. Google will need to make decisions about whether Communities will be open to all types of groups and content (e.g., porn, radical Islamists) or whether it will impose content restrictions.

For related information and more context, see Danny’s discussion of the Google+ usage numbers released today. The video below (effectively a commercial) provides some sense of how Google+ Communities operates.

Related Topics: Channel: Social Media Marketing | Google: Google+


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • Alan

    Um Groups is the deadest (yes I used the word deadest) part of Facebook and Google wants to emulate that? Greg maybe you should read this article

  • em wai zee

    WoW … U need to mention radical Islamist in your article! This should be intriguing to see whether there will be any radical Islamist groups forming in G+ … Any FBs radical Islamist? Please raise you hand!

  • Amber King

    This is a great idea. I hope Google will monitor it well so that Spam will be reduced. The thing with these communities is that it is often used for spamming.

    Looking for ward to it still. I think it is a great idea.

  • Eugene A

    Hope G+ will work better in future, but now it is one huge problem. Facebook is far away from.

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