Google Loses Domain (The Latest Sign That Feedburner Is Dying)

feedburner-logoA series of actions — and inaction — on Google’s part makes it clear that Feedburner is a very low priority in Mountain View. Google has been slowly abandoning Feedburner over the past 16 months, and all signs show that the RSS service is headed to the dead pool.

Google’s latest move involves the loss of Feedburner Japan’s domain — — in late July. That was where Japanese users could manage their feeds, much like English-language users can do now via (which redirects to

Whether intentional or accidental, Google failed to renew the Japanese domain and Japanese Feedburner users are presumably out of luck right now. According to DomainTools, someone named Satoshi Mito registered it on August 1st. The domain is now parked.


We contacted Google’s communications team on Friday to ask what happened to; they haven’t replied.

Feedburner Blog & Twitter Account Also Shut Down

The timing of the non-renewal doesn’t appear to be coincidental. It happened at about the same time as Google shut down the Feedburner blog and closed its Twitter account.

Both of those happened on July 26th. In a goodbye post on the Feedburner blog (AdSense for Feeds, as it was known), Google says “we’re just not generating enough content here to warrant your time, so we won’t be posting here any longer.”


On the same day, Google closed the Feedburner Twitter account with this message.

We didn’t know about the domain non-renewal at that time, but we did ask Google if the blog and Twitter account shutdowns were a sign that Feedburner itself was also closing. No, we were told; Google explained that the blog and Twitter account closures were just part of general cleanup of unused communications channels. Indeed, Google also closed its Conversion Room blog and Google Analytics France blog at about the same time.

The fact that the non-renewal of the Japanese domain happened at almost the same time as the blog and Twitter account shutdowns makes it appear that Google must’ve chosen not to renew the domain. And, in any case, it has to leave Feedburner users concerned about the service’s future.

Feedburner’s Future?

Looking ahead, the Feedburner API is due to shut down a little more than a month from now — October 20, 2012. Google actually announced that change 16 months ago, in late May 2011.

Beyond Twitter and its blogs, Google also appears to have stopped offering customer support to Feedburner users. After being unable to use the “Contact Us” email link in Feedburner, one user just posted yesterday about calling Google and being told that “Google no longer offers technical support or assistance for FeedBurner.”

There’s still a Feedburner Help Group on Google Groups, but it doesn’t appear that anyone from Google is active in posting there. (And there’s plenty of spam as a result.) In fact, representatives from FeedBlitz — a Feedburner competitor — are replying to some recent posts to offer help, and to suggest that Feedburner users become Feedblitz customers.

FeedBlitz has also been actively reporting on many of the recent Feedburner issues, including the loss of the domain.

Feedburner users (myself included) may feel safe in knowing that the domain issue that affects Japanese users won’t be a problem soon; Google’s registration of doesn’t expire until December 1, 2014. But beyond that, this Feedburner user doesn’t feel safe about anything else.

Related Topics: Blogging | Channel: Content Marketing | Google: Feedburner | Marketing Tools: RSS | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Albert

    Yes. We can wait for the big announcement from Google.

    Well. It is the time to look for RSS to Email Subscription provider

    Here is my best choice: Instant RSS post-delivery via email,
    Branded Newsletter type, Monetize RSS Feeds all in one place for FREE:

  • SkillygaleeHwyl
  • donthe

    I send out 100,000 emails a week with Feedburner. Is there a free alternative?

    I really wish Google had the professionalism to just announce their intentions, instead of slowly letting it die out like this.
    What can they possibly be scared of? Do more people use Feedburner then iGoogle? The backlash from the closing of iGoogle didn’t seem to faze Google.
    BTW another major bug with Feedburner is if you pause your Adsense for Feeds ad unit you are unable to turn it back on. Go ahead and try it :-) That was a joke, do not pause it as you will be unable to reactivate it. Ever!

  • SimpleFeed

    For many companies RSS remains a major content distribution channel – both for content syndication and for connecting with customers through RSS Readers and emerging platforms like Flipboard. For companies who want phone/email support and a features roadmap, SimpleFeed offers an enterprise (not free) service similar to Feedburner. If interested please contact us for a demo.

  • phollows

    100k emails / week deserves a professional service with a focus on deliverability. FeedBlitz can handle that for you and migrate your FeedBurner email subscribers automatically. Check out the migration guide and pricing at

  • Rebecca Caroe

    Matt, thanks for researching the domain expiry date for Feedburner,com! That gives us time to plan

  • Cyndy Aldred

    Great article! Another sign is that if you look at several of the Google product pages and drop downs on Google help pages, Feedburner is not included in the product lists!

  • donthe

    $1000.00 a month is a big jump from free.

  • igl00

    thanx god i have mailing list thats way bigger than funny 300 viewers in feedburner

  • phollows

    You haven’t understood the pricing then. 100k sends a week, sent 5 days, means your list is 20k. That’s $160 / month.

  • donthe

    Ok, so I get it now. You charge by unique email address with unlimited sends per month. That is better, though not better then free.
    Let me ask you since you’re in the business, where did Google go wrong with their Feedburner purchase? I see Feedblitz also used to have a free, ad supported product. Is it just too difficult to monetize a email list with contextual ads?

  • phollows

    Free is free. It isn’t “better” as FeedBruner shows – without a viable business model and no financial commitment between user and vendor there’s no relationship. Free is simply cheaper, and as the saying goes, you get what you pay for. Email ad services are slowly improving but because email ads aren’t script based, unlike web ads, and because the email can be viewed anywhere (an email app, mobile phone) and not a web site, all the context that can make web ads rewarding online is missing from email ads. Plus the markets for email ads outside of the US is hideously weak. Bottom line: If you want deliverability excellence, committed support and a commmitted vendor, make the commitment yourself and pay.
    Google went wrong because they thought that feeds would be a great ad model, but instantly gutted the feedburner team and replaced the feedburner ad network – which performed OK – with AdSense for feeds, which doesn’t perform well at all. It didn’t work out and the expertise they acquired had already been reallocated or left. So now they own a piece of the Internet’s plumbing and have no mechanism to gain economic value. Frankly, they should pay FeedBlitz to take it off their hands.

  • Cody Sharp

    I’m not going to advertise for my company here but there are certainly a lot of solid ESP’s (email service providers) out in the marketplace that would be a better fit for sending out 100k emails per week via Feedburner. While none of them are free, the services they provide can allow businesses to engage their subscribers much better and track that engagement.

  • Vincent Abry

    It could be the perfect timing to switch to Aweber or another autoresponder

  • Ajay

    Counts on feedburner seem to be down for me.

    If you’ve got a crazy number of visitors then Aweber or similar are worth paying for. But what’s the option for mid-sized blogs?

  • donthe

    WTF! Feedburner counts are now 0! Thank goodness I downloaded my email subscriber lists last week. All subscribers are now gone!

  • Ajay

    I’m planning on migrating to FeedBlitz. Better to do it earlier than wait and lose all

  • Tal Segal

    ): Me too… Where is all my emails of my subscribers?

  • donthe

    I posted this before. I included a link to where I found it so it must of got flagged.

    Just set the date back under Analyze –> Feed Stats. Then go to Publicize –> Subscription Managment and download your subscribers.

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