Market Cap Doesn’t Equal Box Office Earnings: “Jobs” Behind “Social Network” & “The Internship”

jobs movie

Apple may be worth far more than Google or Facebook, but when it comes to movies about the companies, Jobs, based on the epic rise of Apple CEO Steve Jobs, is still way behind in box office earnings versus The Social Network about Facebook and The Internship comedy set at Google.

Released last Friday, Jobs enters its second weekend in theaters with a long way to go if it hopes to catch up to recent movies featuring Google and Facebook. Starring Ashton Kutcher as the world renown entrepreneur, the movie earned a meager $6.7 million during its opening weekend, and ranked seventh, behind both new releases The Butler and Kick-Ass 2, as well as five films entering their second week at the box office.

Even Ashton Kutcher’s viral speech from the teen choice awards did little to boost ticket sales this week, with box office standings at $8.6 million as of August 21. The film has earned a score of 26 percent, which means less than 25 of the 94 reviews on the aggregate film review website have been positive.

As far as industry movies go, Jobs pales in comparison to the success of the 2010 hit The Social Network. Written by Emmy Award winner Aaron Sorkin and directed by David Finch, The Social Network  was based on the Ben Mezrich book The Accidental Billionaires. The film tells the story of how Mark Zuckerberg came to lead the biggest social network in the world, allegedly stealing the site’s original concept from Harvard classmates Cameron and Tyler Winklevoss.

While Roger Ebert claimed The Social Network was the best movie of 2010, and its score remains at 96 percent, the film’s biggest number was the $96.9 million it has earned in total domestic sales. At $22.4 million, The Social Network’s opening weekend generated more than three times what Jobs earned during its first days at the box office.

Lodged neatly between the success of The Social Network and the lackluster performance of Jobs is this year’s The Internship, starring comedy duo Vince Vaughn and Owen Wilson as two aging salesmen who land intern positions at Google’s headquarters. Another box office film featuring a leading tech company, The Internship garnered tepid reviews, receiving a score of only 35 percent. Entertainment Weekly called the comedy, “A pleasant collection of mild laughs.”

The Internship’s opening weekend still beat Jobs by more than $10 million, raking in $17.3 million during its first days at the box office. Since its June release, The Internship has earned more than $44 million in domestic sales. Below is a comparison of key stats.

movie chart

(Credit Image:

Related Topics: Apple | Channel: Consumer | Facebook | Features & Analysis | Google


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • Ivor O’Connor

    I think to make a successful movie around Steve Jobs it would have to be told in a negative humorous way from the people who knew him well. And since that would hurt Apple Computer’s bottom line I don’t see it happening.

    I’d love to see a movie like that though. Where his employee’s openly talk about why he doesn’t shower for days and even weeks. Where he got the idea to park in handicapped parking spots all over the city by using new cars that don’t yet have license plates. By cheating employees and lying to them to find out how far he could go before they’d break. By suing other companies for using their own ideas. Told in a professional yet humorous way would have made the movie epic and financially successful.

  • Fellkon

    If Mazrich had written the bio, instead of Walter Isaacson (actually I don’t know if Isaacson had anything to do with the movie)….let me start over :) If Mazrich had written the script then I think you might have gotten your ‘negative humorous’ – which I would’ve appreciated as well.
    In an interview with Elaine Charles host of the book report radio show Mezrich made mention of his new book ‘Straight Flush’ being made into a movie – I’d much rather watch a movie from his tabloid-style of writing than any iMovie.

  • Toranaga

    Cool responses. Judging by the words you chose, I guess you know what you’re talking about. I confess I was fooled by appearances. Do you disagree that he was a genius though?

    (young entrepreneur’s question)

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