Last week, in the midst of Google I/O, Google announced two upcoming updates to mobile app analytics.
Google Play Integration
Google Analytics will fully integrate with Google Play and allow marketers to get a full view of Google Play’s sales funnel. The new report will use flow visualization to facilitate further analysis of any aspect of the funnel. The report will include:
- Google Play traffic sources: understand which traffic sources and Google search keywords account for most new users.
- Google Play views: see how many views your app is receiving in Google Play from each campaign or source.
- Installs: installs simply shows the number of users who actually installed your application from Google Play.
- New users: beyond installs, new users shows you how many users actually launch your application.
Google Tag Manager For Mobile Apps
Launching in beta, Google Tag Manager for Mobile Apps will allow app developers to dynamically update their apps after they’ve been downloaded on Android and iOS devices.
From ad values like frequency and duration to UI settings like colors and layout to in-app promotions, developers will be able to change app configurations and roll out new features within the Google Tag manager web interface.