Google, Moz & Hubspot Are The Most Recognized Marketing Tech Brands In Marketing Land Survey

It wouldn’t be too hard to make a list of the things that Google, Moz and HubSpot have in common: they provide marketing technology products. They have legions of customers and fans. They speak and exhibit at industry conferences. And more.

They also have one of the most valuable things any company could hope for, in any industry: name recognition.

Those three companies topped the results in Marketing Land’s recent, exclusive Marketing Technology Brand Survey.

Between November 20 and December 20, 2013, more than 600 of our readers took the survey, which asked this question: “List the first 10 digital marketing technology companies that come to mind. (You must enter at least 3 responses. Do not include agencies.)” Participants then entered responses in text boxes with no further guidance about how to answer.

The Top 10 Most Recognized Marketing Tech Brands

Google topped the list of companies that have unaided brand-name recognition. A little more than 51 percent of all respondents mentioned Google or its brands (such as DoubleClick, AdMob, Wildfire and others).

Moz (26 percent) and HubSpot (25 percent) were the only two other companies to be named by more than 20 percent of those who took the survey. Moz, which was called SEOmoz until a name change in May 2013, seems to have succeeded in communicating its new name across the industry. Of those who named the company in our survey, more than 85 percent correctly used the “Moz” name.

Here’s a look at the full top 10 companies in our marketing technology company name recognition survey:


Little Recognition Past The Top 10

Just as interesting as the companies that have good name recognition is how many don’t. The 10 companies you see above were the only ones to be named by more than 10 percent of survey respondents.

After that top 10, another 60 marketing tech companies were named by 1-10 percent of respondents, and the next 581 companies were named on less than one percent of responses. In other words, more than 90 percent of the companies named in the survey were named by less than one percent of respondents.

Clearly, there are a lot of companies in the marketing technology space that have plenty of room for improvement when it comes to name recognition.

Enterprise, SMB Survey Results Available

Survey results varied depending on the respondent’s company size. Marketing Land editors prepared summaries based on respondents from small/medium businesses (SMBs) of $25 million to $500 million in annual revenue, and those from enterprise level companies of more than $500 million in annual revenue. These results are available as a free download here.

Related Topics: Branding | Channel: Industry | Features & Analysis | Internet Marketing Industry | Internet Marketing Industry: Stats | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Sam Mazaheri

    Thanks! Would be great to see the full list as well

  • Frank Strong

    Interesting. What’s also noticeable is who is not there!

  • Grant Simmons

    In the survey, was Microsoft interchangeable with Bing as brand terms?

  • Visakan @ ReferralCandy

    Interesting that Facebook is so far down the list. My guess is that people are so used to thinking of it as a social network, that the association isn’t triggered when they hear “digital marketing technology”. I wonder if that’s actually good for Facebook. Interesting to watch.

  • poonam

    Great!! I though Facebook lie on 4-5 position but result is different. Thanks for updating.

  • Subhash Prajapati

    Great, Moz in second position..

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!