While Google’s primary video content site YouTube was the biggest driver, Google sites garnered a collective 159.1 million unique views. Facebook ranked No. 2 with 79.1 million unique views, followed by AOL winning 76.2 million unique views.
ComScore noted Facebook experienced a sudden rise in its number of video views compared to previous months, claiming the increased number was the result of Vine videos and the site’s new auto-play video feature.
Of the 188.2 million Americans who watched 52.4 billion online content videos, comScore reports Google, Facebook and AOL also led in total video views (versus unique views) for online video content properties, with Google at 13.4 billion, Facebook at 3.7 billion, and AOL at 1.4 billion.
When ranking the top video ad properties for December, comScore revealed AOL earned the top spot with 4.3 billion ad impressions, followed by LiveRail and Google.
“Time spent watching video ads totaled 13.2 billion minutes, with AOL, Inc. delivering the highest duration of video ads at nearly 1.9 billion minutes,” claims comScore. The analytics firm went on to say online video ads reached more than 55 percent of the US population an average of 204 times during December.
ComScore also ranked the top ten YouTube partner channels by their number of unique viewers, showing music channel VEVO earned the No. 1 spot with 38.5 million viewers. According to the report, Maker Studios ranked No. 4 in terms of unique viewers for YouTube partner channels, but had the highest engagement rate at 72 minutes per viewer.
Other notable data from comScore’s report included the average online content video measured 4.2 minutes in duration, with the average online video ad at 0.4 minutes. Also, comScore claims video ads represented 40.2 percent of all videos viewed online.