Google Really Wants You To Complete Your Google+ Profile

google-plus-red-128Haven’t finished filling out your Google+ profile yet? Maybe thinking you don’t want to? Or don’t need to? Well, Google really wants you to fix that.

And the next time you Google yourself, they’re gonna start to bug you about it. Right there in the search results for your name.

As Drew Olanoff writes on The Next Web, Google has begun nagging people who haven’t finished their profiles with a new message that shows up on vanity searches. The can’t-be-missed message tells how much of the profile is completed and includes a link to remedy the situation post-haste. Here’s what it looks like for Olanoff’s 85-percent-complete profile, and I’ll show how it appears for mine (which is complete).



This only shows up when you’re using the new Search Plus Your World feature and do a vanity search.

With Google now forcing new users to create Google accounts and showing more Google+ content in its search results, Google is putting a lot of emphasis on identity — especially its users’ Google identities — and empty profiles don’t help Google know who its users are.

Related Topics: Channel: Social Media Marketing | Google: Accounts & Profiles | Google: Google+


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Anonymous

    Excellent! With more information about the users, Google will know far better who’s privacy they are protecting from those bad webmasters who don’t pay for keyword data.

  • Richard Gregory

    What’s more frustrating is that i can’t get my profile past 95%, even though I’ve completed everything!

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