Today, Google will announce new features for its mobile ad platform AdMob at the Game Developers Conference in San Francisco. The new features are powered by Google Analytics and Google Tag Manager.
Rather than having to access AdMob and Analytics from separate interfaces, app developers can now get performance reporting from the AdMob home screen and a new Analyze tab right within AdMob. On the Analyze tab a dropdown menu, shown in the screenshot below, allows users to switch between the full set of reporting for individual apps.
The home screen features a combination of reporting from both platforms and provides a snapshot of conversion and monetization performance, including from in-app purchases.
Google also launched content experiments with Google Tag Manager for apps. The feature will allow marketers to test changes such as in-app promotions and menu layouts in their apps on a subset of users. Testing results will then be available through the Google Analytics reporting interface.
Watch the livestream of the announcement at the Game Developers Conference at 10:00 AM PDT and 2:30 PDT for the Google Analytics sessions.