Get the most important digital marketing news each day.
But in its letter, Google may not be giving Congress a good enough answer on lawmakers’ main question about users being able to opt-out. Members of the House Energy and Commerce Committee said last week that Google’s announcement
…raises concerns about whether consumers can opt-out of this new data sharing system.
Pablo Chavez, Google’s director of public policy, begins his response to Congress by reframing the question:
Google eventually does answer the can users opt-out? question by explaining that not logging in is how users can opt-out of having data shared across Google products and services:
It’s also important to remember that even after the changes, users will still be able to use many of our products – such as Google Search and YouTube – without logging into their Google Account or creating one in the first place.